About Us


 CENTRO TRADING (M) SDN BHD

CENTRO TRADING is a trading firm established since 2005 to provide import-export services    & advice to manufacturers and importers who trade in authentic specialty Asian food products from Malaysia.

We represent some of the finest and best-established manufacturers in Malaysia. Centro Trading is a US FDA registered trading house with an exclusive clientele of wholesalers, mail order companies, chain stores and import traders servicing various cities in the USA.

Centro Trading understands that excellence in manufacturer and retailer relations, and unwavering quality standards are absolute must’s to ensure growth and success. The key to these goals is working hand-in-hand with our manufacturers and importer colleagues by
delivering the right products at the right time. The testament to this is our ever growing portfolio of manufacturers and importers partnering with us.

We provides a one stop solution for food based manufacturers as well as importers.


CENTRO TRADING 成立于2005年,主营进出口的贸易公司。本公司扮演着制造商和进口商之间的重要桥梁功能,为双方建立起紧密的伙伴关系,并提供一站式的优质服务。

在美国食品和药物管理局US  FDA的注册及认证下,我们很荣幸地为多家稳健的马来西亚制造商提供代理服务,并与来自全球各地多家客户建立着密切的贸易伙伴关系,以受委托采购各类马来西亚制造的食品。

我们在美国持有庞大及稳定的客户网络,多源自于批发商家,贸易公司及坐落于美国数大城市的零售商。

要在国际市场获得成功的本地企业,必须在适当的时机销售适当的产品。本地食品制造商必须与有关各方广泛合作,如批发商、零售商、经销商、进口商及双岸官方部门等,才能在美国市场成功营销、销售或零售产品。

我们坚信制造商和进口商在彼此共求发展的经营方针下,必定能在国际市场上更迈向成功,并达致共存的利益。



 HOWARD LEE CONSULTANCY

 
Background of Mr. Howard Lee (Director of Howard Lee Consultancy)
 

Howard is a Malaysian-born Food, Hospitality & Events Consultant based between the East of England and Perak Malaysia. The best way to describe his personal style of food is: Artistically and culturally inspired adaptations; creatively re-imagined interpretations of Asian food concepts, executed with scientifically driven methodologies, European preparation techniques and dining structures. He has worked in the Food industry of the UK for the last 16 years in a vast array of different capacities, ranging from Sales management of a multinational food led e-commerce company to Head Chef of a fine-dining restaurant. Below are the awards of Mr. Howard Lee in UK.

General Manager of the Year, 2005 Midlands, London, South and South East Yum International Restaurants

 Restauarant of the Year NORFOLK,, UK, East of England Food Awards 2006, 2007 Bedfords Bar & Restaurant
 
Best Food SME Brand Awareness Award 2007 &-2008, BIDWELLS FOOD FESTiVAL

 Appointed Regional Business Manager & Chair of Branding working committee fir Just- eat.co.uk, largest Internet food ordering company in UK

Appointed Lead Business Development Chef for Frank Dale Foods, largest Premium Party Foods Manufacturer in Europe